Two types of visual texts in architecture
Visual Advertisement
Images are imaginary that helps people imagine. Imaginary images express their selling the points, how people who use them can use them and feel about them. Their intent is to provide information to clients and users.
Visual Texts are:
To provide more information for imagination;
To declare the intent of the development;
To persuade the client and potential users - the professionals too;
To develop customer awareness;
To justify the price or cost;
To ask for support of the people and the society;
To help answer many relevant questions from concerned individuals;
Etc.
Visual Technical information
Images are technical when the intent is to communicate for technical purposes among various consultants. Their intent is to provide information to professionals and specialists.
Visual Texts are to provide information with:
Elevation: Levels, heights, openings, building parts, shading devices,
Site Plan:
Where on earth/site the building is located and its orientation to the north; how the building is accessed; how the building fits among the existing buildings & streets - shadow, look, culture, environmental impact, noise, wind, solar access,
Floor plans: Parts of buildings; openings, and types of openings;
Sections and details: Means of construction; materials used; structural solutions for loads, heat & water penetration,
